10 Things To Know About Online To Offline Marketing This Week

Our weekly roundup of the most important the location-intelligence news this week, featuring geo-data best practices, Capital One's cafe tour, Dunkin' Donuts and Waze, and Sam's Club's engagement strategy.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Media Ratings Council Issues Final Location-Ad Measurement Standards

“These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,” said the IAB’s Anna Bager.

4. Capital One’s Café Tour Focused On ‘Reimagining’ Physical Bank Branches

Mobile banking is mainstream, but financial services customers want both the interactive and personal connection, says Capital One Marketing Dir. Shannon Jones.

3. Apple’s iOS Update Puts Siri On More Equal Footing Against Amazon’s Alexa

As the Age of The Voice Assistant rises, Siri is getting smarter about bill paying, scheduling ride-hails, and even the connected car.

2. Dunkin’ Donuts Links Order-Ahead, Loyalty To Waze App

“We are proud to be the first brand to integrate with Waze to enhance the mobile experience and offer our DD Perks members with faster, more convenient ways for ordering ahead,” said Scott Hudler, ‎Chief Digital Officer at Dunkin’ Brands.

1. For Sam’s Club, Digital Creates Experience, But Proximity Remains A Question

A few months after introducing Scan & Go mobile shopping, Walmart-owned Sam’s Club is trying to solve indoor location, says Engagement VP Adrian Fung.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.