10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Google Maps' look at Game Of Thrones To Burger King's Google Home activation.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Google Looks To Personalize Mobile Search By Interest, Location

The updated “Google Feed” has arrived. Here’s what that means.

4. Why Burger King’s Google Home Activation For The Whopper Worked

“For us, the worst thing that can happen is not to get noticed,” says Fernando Machado, Head of Brand Marketing, Burger King.

3. Google Maps Adds ‘Spa And Salon Day’ Direct Reservations

Reserve With Google offers recommendations and reservations for spas, salons, yoga, and more self-care options that are nearby.

2. Over 80 Percent Of Millennials Want In-App, In-Store Payments

Are retailers ready? Most have some catching up to do, according to a report from eMarketer.

1. Google Maps Gives An Inside Look At Game Of Thrones

Users can check out a comprehensive list of filming locations via Street View.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.