10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from the marketing moments that shaped 2017 to a CES 2018 tech preview.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. As Office Culture Changes, Are Cafés In Danger Of Extinction?

“The ways we work will continue to change and I think the ones who will continue to suffer the most are the cafes because people aren’t working in them as much anymore,” says journalist Abby Ellin.

4. Location’s and Mobile’s Year in Review: 7 Marketing Moments that Shaped 2017

“Looking back at 2017, each example counts as evidence that we live in an increasingly mobile-to-offline world,” writes Verve CMO Julie Bernard.

3. What Marketers Needs To Know About Audio-Branding

As momentum around voice-activation builds, 2018 will be the year of audio, a report by Veritonic suggests.

2. Geo 101: What Marketers Need To Know About Blockchain

The technology that underpins cryptocurrencies like bitcoin has diverse applications for marketers when it comes to data privacy, improving distribution and more.

1. CES 2018 Preview: What Marketers Should Look For In OOH Innovation

As the form-factor of technology changes, evolves and miniaturizes, so does our relationship with it, writes Kinetic’s Rosh Singh. What does OOH look like when AR is ubiquitous, and what can marketers do in a world where sensors are woven into the materials around us?

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.