10 Things To Know About Online-To-Offline Marketing This Week

Our top stories this week, from smart city expansion to how marketers can think 'human first' in the age of AI.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. What SMBs Need To Know About WhatsApp For Business

Storyhunter’s David Berkowitz sees little downside for SMBs adding their listings to WhatsApp. As for the upside, there are a few more things to consider first for local brands.

4. As AI Reshapes Consumer Expectations, Marketers Should Still Think ‘Human First’

‘As we lean in on the intelligence of AI, we have to make sure we don’t lose sight of brand storytelling and the emotion,’ says Mindshare’s Devon MacDonald.

3. Do Malls Still Matter? They Do To Millennial Women, eMarketer Finds

Millennial women were more likely to visit malls first when looking for new clothing than to search for it on a brand’s site or apps, on Instagram, or even on Amazon or Google, according to a research roundup by eMarketer.

2. How Smart Cities Are Creating New OOH Options For Marketers

Emerging smart city initiatives ‘are an incredible emblem of urban progress,’ says Loom Media’s Jonathan Schulhof. ‘They also happen to be a terrific medium for supporting sponsorship and marketing.’

1. Dallas Group Expands Smart City Programs With AT&T, Toyota

“Investing in smart cities technology is a commitment to address the needs of citizens today and in the future,” said Mike Zeto, general manager, AT&T Smart Cities.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.