10 Things To Know About Online-To-Offline Marketing This Week

Our top stories this week, from Super Bowl ad prep to what everyone should know about influencer marketing.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Handicapping Super Bowl LII: Sports Bars Are The Underdog, As Grocery Store Visits Rise

While more people prefer to host or attend Super Bowl parties at home, local businesses in Minneapolis, Philadelphia, and the Greater Boston area are all set to win this Sunday, Foursquare stats suggest.

4. Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else

In the ‘age of assistance,’ consumers are turning to their mobile devices for help more often — via both text and voice.

3. Fast Food Ratings: ABC Is The Top Network For QSR Visitors

‘Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,’ says NinthDecimal’s Sable Mi.

2. Can Super Bowl Ads Boost Brick-And-Mortar Traffic?

Dunkin’ Donuts, McDonald’s, Hyundai, H&R Block, KFC can all say “yes,” according to data from Factual and Alphonso Insights.

1. Geo 101: Influencer Marketing in 2018

‘Businesses have to make the choice between something like a targeted ad on Facebook, hoping it will reach the right person and they will click on it, or choosing to partner with an influencer whose audience is engaged and will often take their suggestions,’ said Yext’s David “Rev” Ciancio. ‘Which sounds like a better shot towards the bullseye to you?’