10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from IBM Watson at the US Open to why retailers should be optimistic about the 2018 holiday season.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping

Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences.

4. How IBM Watson Took Center Court At The US Open

“To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we’re seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries,” says IBM’s Noah Syken.

3. 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions

Being able to answer users’ common queries — made via text or voice — is critical for CPG marketers.

2. Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits

The partnership drove “double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority,” says Placed’s Jim Watson.

1. Is Consumer Privacy an Existential Threat to Geomarketers?

The conversation about consumer privacy and ad targeting wasn’t ended by Europe’s GDPR. It’s just beginning, writes the LSA’s Greg Sterling.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.