News Gimbal Buys App-Experience Maker Phigital The goal is to provide greater context to location data with branded images and rich media. David Kaplan By David Kaplan, Oct 15th
Analysis Charlotte Russe Shoppers Overwhelmingly Opt-In To GPShopper’s Push Notifications An ‘Appy Hour’ campaign shows consumers aren’t annoyed by smartphone pings and alerts if it gets them the items — and deals — they want. David Kaplan By David Kaplan, Oct 5th
Retail Yext’s Xone Closes The Loop Between Brick-And-Mortar Discovery And In-Store Engagement Welcome to ‘BeaconMania’: the new proximity product promises to propel retailers’ custom messages via mobile apps that reach a collective 30 million mobile users. David Kaplan By David Kaplan, Sep 28th
News Mobiquity Partners With SessionM To Better Target Consumers In-Store ‘Adding SessionM’s users to our in-mall beacon network will help brands attract new customers and boost foot traffic,’ says Mobiquity President Sean Trepeta. Lauryn Chamberlain By Lauryn Chamberlain, Sep 24th
News Google My Business’s App Redesign Reflects Local Business Search, Listings Needs But will it be enough to revitalize Google’s local efforts and attract a significant number of new SMBs? Lauryn Chamberlain By Lauryn Chamberlain, Sep 15th
Analysis As Apple Officially Rolls Out iOS 9, Its Screens Look Better Inside And Out Bridging the gap between mobile web and apps is one aspect of Apple’s updates, along with mapping services that keep getting better. David Kaplan By David Kaplan, Sep 9th
Retail Shopkick: We’ve Driven 33 Million Store Visits (So Far) In 2015 The beacon-based shopping app has doubled its user base to 15 million global consumers and is on track to help generate $800 million to $1 billion in sales for its retailers & brands. David Kaplan By David Kaplan, Sep 2nd
News Square Releases Appointments App For On-The-Go Retailers The new workflow management tool allows managers to bridge online-to-offline service. David Kaplan By David Kaplan, Aug 27th
News Jamba Juice Lets Customers Skip The Line With Order Ahead App To keep pace with the acceleration of on-demand, the smoothie emporium will bring mobile ordering to 200 stores in major markets this month. Lauryn Chamberlain By Lauryn Chamberlain, Aug 19th
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