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News
Mother’s Day Spending Set To Reach $23.1 Billion This Year
And it's not too late for physical businesses to build marketing efforts around the holiday: 65 percent of shoppers say that they tend to buy their gifts in-store at the last minute.
By Lauryn Chamberlain, Apr 30th
Analysis
How Marketers Can Use Location Data To Find Brand Affinities Among Holiday Shoppers
"Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences," says Factual VP Ocean Fine.
By David Kaplan, Dec 6th
News
For Millennial Travelers, Does Airbnb Beat Hotels?
Airbnb has cut into the hospitality marketplace in a major way. But Millennials are more split on their preferences than one might expect of the "Uber generation."
By Lauryn Chamberlain, May 10th
Analysis
How Blow LTD Drives App Downloads And Salon Foot Traffic
CEO Dharmash Mistry talks about scaling the on-demand, in-home beauty service concept — while running two salons.
By Lauryn Chamberlain, Mar 15th
Analysis
Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors
Talk about 'mobile moments' -- Waze's Ana Sofia Reis finds that most Thanksgiving shoppers grocery shoppers wait until the last minute. And they desperately want brands' help.
By
Ana Sofia Reis
, Nov 3rd
Analysis
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
By
Greg Myrick
, Oct 25th
Analysis
Australia’s GPS Navigation Is Off By Five Feet, U.S. Set To See Similar Shift
Here’s why — and what it means for marketers.
By Lauryn Chamberlain, Aug 15th
News
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the week's location news, from Citibank's beacon rollout to McDonald's location campaign with xAd.
By Lauryn Chamberlain, May 13th
Geo 101
Geomarketing 101: What Is Geomarketing?
Examining the power of location's influence on marketing — and how ad campaigns with a "geo" component drive more foot traffic to stores.
By Lauryn Chamberlain, May 10th
News
How Location Plays A Major Role In Mother’s Day Shopping
Over 70 percent of this year’s $21.4 billion in spending will go to physical businesses. Here’s how local businesses can capitalize.
By Lauryn Chamberlain, May 2nd
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Featured News
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
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By Lauryn Chamberlain, Jun 13th